QUINTESSENCE BAHÍA

Client: Cure Arquitectura

Where visionary design meets expert real estate marketing to create the ultimate beachfront lifestyle.

01

BACKGROUND

Quintessence, originally a brand from Bogotá with a city-inspired vibe, faced a unique marketing hurdle with the launch of Quintessence Bahía, a luxury beachfront property in the Colombian Caribbean. The team needed to translate the brand's urban identity to a new context and lifestyle, posing an exciting opportunity our team.

The challenge was twofold: to preserve the brand's identity and values, while adapting them to a new environment, and to create a comprehensive marketing campaign that would capture the essence of the project and attract potential buyers. To achieve this, the team had to develop a full branding concept, and use cutting-edge ekoospaces technology to showcase the property's unique features, such as the stunning beachfront location and breathtaking ocean views.

02

THE CHALLENGE

Elevating the real estate marketing game in Santa Marta's most exclusive beachfront location.

03

THE OUTCOME

The team's innovative approach to branding and marketing was a resounding success, as evidenced by the high level of interest and sales generated by the project. By leveraging the full "ekoosystem" of branding, concept, and technology, the team was able to create a powerful and cohesive marketing campaign that highlighted the unique value proposition of Quintessence Bahía. The virtual models, 360° images, and videos created using ekoospaces technology were particularly effective in bringing the property to life for potential buyers, even those who were unable to visit in person. Overall, the successful launch of Quintessence Bahía demonstrated the power of an integrated and comprehensive marketing approach by Ekoomedia.