127 LIVING

Client: Constructora Bolívar

Achieving commercial success through a thoughtfully crafted concept, consistent branding, and clear visual communication.

01

BACKGROUND

Our company was approached by Constructora Bolívar to help create a concept, branding, communication strategy and interior design of a new residential project in Bogotá. The project aimed to offer an experiential lifestyle to young people and professionals seeking community-driven living spaces. The client wanted the project to stand out from the competition and appeal to prospective buyers.

Our main challenge was to develop a concept that centered around bicycle culture and mobility, which we identified as the key lifestyle aspiration of the target audience. We aimed to create interior designs that seamlessly complemented the theme of the project, while ensuring that the branding and promotional materials aligned with the concept and the target demographic.

To capture the essence of the project, we created a promotional video, 360° images, and visuals that showcased the unique amenities and communal spaces that revolved around a healthy and active lifestyle. Our team worked to ensure that the visual representation of the project communicated the experiences for future inhabitants.

02

THE CHALLENGE

The project's identity revolves around bicycle culture and mobility: an alternative way to live and experience the city.

03

THE OUTCOME

Our team developed a unique and innovative concept that highlights the experiential lifestyle of the project. We tailored the amenities to meet the specific requirements and preferences of the residents, ensuring a bespoke experience.

The branding strategy was carefully crafted to match the theme and reflected in all promotional materials, including the video and renderings. The images we created captured the true essence of the project, providing an accurate and realistic representation of the future living space.

Our efforts resulted in unprecedented success for both the client and our company, with 127 Living achieving record sales since its launch.